The process of starting a company is a road paved with challenging decisions.
What to call your burgeoning empire is one of the more important decisions you'll make, because it truly sets the tone for everything else. Everything from the logo to website copy is influenced by your moniker, so it's important to not only pick a name that inspires you, but that does the same for others.
For me personally, I wanted a name that had a little piece of me, meant something deeper than just a word and most importantly, was not limiting in terms of how others perceived my company.
In search of inspiration, I set out to create a mood board. I stumbled across an image of gemstones with rich, beautiful tones. One of them was citrine, and a lightbulb went on.
Citrine (and topaz) are the birthstones of November. With a birthday like 11/11, I've always felt connected to my birth month. But it was the meaning behind citrine that really got me.
"Natural Citrine is a premier stone of manifestation, imagination, and personal will. Carrying the power of the sun, it is warm and comforting, energizing and life giving. Its frequency awakens creativity and imagination, and sustains the process of transforming dreams and wishes into tangible form. With its pure yellow energy, Citrine encourages fullness of life, fresh beginnings and new pursuits."
Citrine is often referred to as the "Merchant's Stone," or the "Success Stone" because "it is a stone of abundance and manifestation, attracting wealth and prosperity, success and all things good. It also encourages generosity and sharing good fortune."
Though I've never been big into crystals, the meaning behind the stone spoke volumes to me. In reflecting about the values I want my company to uphold, citrine embodies them all. Imagination, creativity, fullness of life, and not only attracting wealth and success but sharing that with others—these are the things that matter most to me in business.
So there you have it—the reason behind Citrine Marketing.